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The Digital Marketing Podcast is an advert free, weekly digital marketing podcast with listeners in over 190 countries worldwide. The podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques.
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How to Drive AI Adoption – A Step-by-Step Case Study
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Emma Tronson, Deputy Director of Marketing at Aston University, for a practical, honest and refreshingly structured look at how to move beyond AI experimentation and into real organisational adoption.


